How to Generate Real Estate Leads using A Website Your real estate website isn’t just a digital business card it’s one of the most powerful tools you have for attracting, capturing, and converting leads. But if it's not set up strategically, you might be missing out on dozens (or hundreds) of opportunities each month. In this guide, we’ll show you how to transform your real estate website into a lead generating machine by implementing key tools, features, and strategies used by top performing agents. Whether you're just getting started or looking to optimize an existing site, this article will help you understand what works and how to put it into action. Bonus : We’ll also link out to in depth guides on each feature so you can take your site to the next level step-by-step. 1. Start With Lead Capture Tools That Actually Work You can’t turn visitors into leads if you don’t have tools that capture their information. From contact forms to AI powered chatbots, your website needs...
How to Automatically Qualify Real Estate Leads using Your Website Getting lots of leads is great but let’s face it, not all leads are ready to buy or sell. Some are just browsing. Others aren’t serious. And some simply aren’t a good fit. That’s why qualifying leads automatically through your real estate website is so powerful. Instead of chasing every single contact manually, you can use smart tools and strategies to filter the serious buyers and sellers and focus your time on the ones who are most likely to convert. In this article, we’ll show you how to turn your real estate website into a lead qualifying machine that works while you sleep. 1. What Does It Mean to “Qualify” a Lead? A qualified lead is someone who: Has a genuine interest in your services Has the intent (and often the means) to take the next step Fits your target market (location, budget, etc.) Qualifying leads automatically means using your website to ask the right questions, track behavior, and sor...