How to Generate Real Estate Leads using A Website Your real estate website isn’t just a digital business card it’s one of the most powerful tools you have for attracting, capturing, and converting leads. But if it's not set up strategically, you might be missing out on dozens (or hundreds) of opportunities each month. In this guide, we’ll show you how to transform your real estate website into a lead generating machine by implementing key tools, features, and strategies used by top performing agents. Whether you're just getting started or looking to optimize an existing site, this article will help you understand what works and how to put it into action. Bonus : We’ll also link out to in depth guides on each feature so you can take your site to the next level step-by-step. 1. Start With Lead Capture Tools That Actually Work You can’t turn visitors into leads if you don’t have tools that capture their information. From contact forms to AI powered chatbots, your website needs...
Best Places to Place Call to action buttons in a Real Estate Website You can have the most stunning real estate website in the world, but if your visitors don’t know what to do next you might loose leads. That’s where Call-to-Action (CTA) buttons come in. They may seem small, but CTA buttons are one of the most important tools in turning casual browsers into real clients. They guide users, encourage clicks, and ultimately push people to take the next step whether it’s scheduling a showing, signing up for alerts, or reaching out to you directly. In this article, we’ll go over why CTA buttons matter, what makes a great one, and the best practices you should follow to make sure yours are doing their job. 1. What is a CTA Button? A Call-to-Action (CTA) button is a clickable element on your website that prompts users to take a specific action. In real estate, that action could be: “View Listing” “Schedule a Tour” “Contact an Agent” “Sign Up for Alerts” “See Similar Hom...